Inspiration

strategy culture business

Enjoy this collection of articles from around the web!

Which of These Habits is Keeping You from Being a Great Communicator?
by Julian Treasure

Yes, we all do these things, but they can suck the life from your conversations, says sound consultant Julian Treasure. Read this and strengthen your gift of gab. Read more here.

What's Your New Year's Business Resolution?
by Julie Bawden Davis

How do your goals for growing your company compare to others? Fifteen leaders each share one New Year's business resolution they're making in 2018. Read more here.  

The 6 Biggest Marketing Lessons Hubspot Learned in 2017
by Jon Dick
 One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer. Read more here.

The $1.80 Instagram Strategy to Grow Your Business or Brand
by Gary Vaynerchuck
A lot of you that follow me have been asking for the strategy regarding how to grow your Instagram account. So here it is. Read more here.

This Happiness-Boosting Habit Might Even Beat Gratitude
by Marie Forleo

Gift certificates are a great way to leverage the holiday season. Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush.  They can be some insurance against slower times. Here are my top five tips for leveraging gift certificate sales. Read more here.

15 Tips for Growing Your YouTube Channel
by Jeremy Vest

Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process. Read more here.      

Thank you,
Eric Fisher   
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strategy culture business

Enjoy today's collection of articles from around the web!

HOW TO HANDLE CUSTOMER COMPLAINTS
by Shari Harley

No one likes to hear people complain, especially people who go on, and on, and on. But there is a reason people complain for longer than may seem necessary. For the most part, the people who sound like a broken record don’t feel heard. And when people don’t feel heard, they repeat themselves, again, and again, and again. Read more here.

LESSONS FROM 5 BRILLIANT SOCIAL MEDIA AD CAMPAIGNS
by David Harrington

The social media landscape is constantly evolving for brands. While Facebook and Twitter remain cornerstones of many people’s social media routines, platforms like Instagram, Snapchat, and Periscope are gaining more and more traction. What that means is that it’s getting increasingly difficult for brands and businesses to cut through the noise of social media to engage consumers in a meaningful way. Still, marketing teams are managing to do just that, creating smart and savvy social media ads that get buzz going around their brands. Here are five recent and brilliant social media ad campaigns from major brands, and what any business can learn from them. Read more here.
 
DON'T FREAK OUT, BUT FACEBOOK ADDED A NEW KIND OF FEED
by Amanda Zantal-Wiener
 When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic. For example, you may have recently heard some speculation around the channel's recent "Explore Feed" rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they already follow. Hence, the name -- it allows users to "explore" new content, without leaving Facebook. That, of course, is likely Facebook's main motivator here, and aligns with its growing efforts and modifications that encourage marketers to create content exclusively for this particular channel, rather than linking to content that requires users to navigate elsewhere.  But here's our take on the matter: It's definitely not cause for panic. In fact, it could actually help your brand. Read more here.

MY SECRET WEAPON FOR LEADING A HAPPY TEAM
by Marie Forleo
Over the years I’ve gone from being a one-woman shop to now leading a virtual and growing team of star players. We’re all sprinkled across time zones and spend at least 80% of our time working independently. Every day I take time to appreciate the beautiful souls I get to work with and I’m constantly looking for ways to improve our company’s culture. Why?
Watch the video here.  

TOP 10 INSTAGRAM UPDATES YOU NEED TO KNOW
OCT 2017 EDITION
by Ana Gotter

It’s official. It’s a big month for updates, and Instagram did not disappoint. Instagram has rolled out some great new features to improve the on-site experience for both marketers and users alike. Read more here.
 
DECONSTRUCTING NAHA FEATURING CHARLIE PRICE
A 3-PART SERIES

by Professional Business Association

Join Charlie Price, 24 time NAHA Nominee and 2-time North American Hairstylist of the Year Winner, as he deconstructs his personal NAHA strategy and shares his winning techniques. During the Professional Beauty Association's 3-part web series, Charlie and his team reveal the creative process behind NAHA dominance; from initial concepting to final retouching to judging. That's right; attendees will join Charlie as his collection is judged by celebrity NAHA judges LIVE in the final webinar. This series is a "must watch" for anyone who wants an inside look at the creation of a stunning photographic collection created to the industry's highest standards. Watch here.      

Thank you,
Eric Fisher   
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strategy culture business

Enjoy today's collection of articles from around the web!

HOW TO HANDLE CUSTOMER COMPLAINTS
by Shari Harley

No one likes to hear people complain, especially people who go on, and on, and on. But there is a reason people complain for longer than may seem necessary. For the most part, the people who sound like a broken record don’t feel heard. And when people don’t feel heard, they repeat themselves, again, and again, and again. Read more here.

LESSONS FROM 5 BRILLIANT SOCIAL MEDIA AD CAMPAIGNS
by David Harrington

The social media landscape is constantly evolving for brands. While Facebook and Twitter remain cornerstones of many people’s social media routines, platforms like Instagram, Snapchat, and Periscope are gaining more and more traction. What that means is that it’s getting increasingly difficult for brands and businesses to cut through the noise of social media to engage consumers in a meaningful way. Still, marketing teams are managing to do just that, creating smart and savvy social media ads that get buzz going around their brands. Here are five recent and brilliant social media ad campaigns from major brands, and what any business can learn from them. Read more here.

DON'T FREAK OUT, BUT FACEBOOK ADDED A NEW KIND OF FEED
by Amanda Zantal-Wiener
 When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic. For example, you may have recently heard some speculation around the channel's recent "Explore Feed" rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they already follow. Hence, the name -- it allows users to "explore" new content, without leaving Facebook. That, of course, is likely Facebook's main motivator here, and aligns with its growing efforts and modifications that encourage marketers to create content exclusively for this particular channel, rather than linking to content that requires users to navigate elsewhere.  But here's our take on the matter: It's definitely not cause for panic. In fact, it could actually help your brand. Read more here.

MY SECRET WEAPON FOR LEADING A HAPPY TEAM
by Marie Forleo
Over the years I’ve gone from being a one-woman shop to now leading a virtual and growing team of star players. We’re all sprinkled across time zones and spend at least 80% of our time working independently. Every day I take time to appreciate the beautiful souls I get to work with and I’m constantly looking for ways to improve our company’s culture. Why? Watch the video here.  

TOP 10 INSTAGRAM UPDATES YOU NEED TO KNOW
OCT 2017 EDITION
by Ana Gotter

It’s official. It’s a big month for updates, and Instagram did not disappoint. Instagram has rolled out some great new features to improve the on-site experience for both marketers and users alike. Read more here.

DECONSTRUCTING NAHA FEATURING CHARLIE PRICE
A 3-PART SERIES

by Professional Business Association

Join Charlie Price, 24 time NAHA Nominee and 2-time North American Hairstylist of the Year Winner, as he deconstructs his personal NAHA strategy and shares his winning techniques. During the Professional Beauty Association's 3-part web series, Charlie and his team reveal the creative process behind NAHA dominance; from initial concepting to final retouching to judging. That's right; attendees will join Charlie as his collection is judged by celebrity NAHA judges LIVE in the final webinar. This series is a "must watch" for anyone who wants an inside look at the creation of a stunning photographic collection created to the industry's highest standards. Watch here.      

Thank you,
Eric Fisher   
10294438 735814146450031 5352139519071842816 n 

 

strategy culture business

Enjoy today's collection of articles from around the web!

I've adopted a "2-hour rule" based on the habit that led Einstein, Darwin and Nietzsche to brilliance - and it's had the highest ROI of anything I've done
by Zat Rana

Some of the most famous intellectuals and scientists spent time doing nothing but thinking. The author decided to implement a two-hour rule: just thinking with no distractions for two hours a week. It's helped solve problems and generate new ideas and solutions. Read more here.

PINKCAST: The power of an "emotional first aid kit"
by Daniel Pink
 
In this 125-second Pinkcast, the wise and wonderful Bonnie St. John joins Daniel Pink to offer a smart and original tip for surviving a crappy day. Listen to the podcast here.

How to start changing an unhealthy work environment
by Glenn D. Rolfsen
Do you think backbiting is happening at your workplace or place of study? Glenn Rolfsen's talk is about what contributes to a toxic work environment and what the significant factors are that determine our working life quality. His approach addresses how to achieve a permanent end to slander and bullying among adults in the workplace. Watch the video here.

The Difference Between Amateurs and Professionals
by Farnam Street

Why is it that some people seem to be hugely successful and do so much, while the vast majority of us struggle to tread water? The answer is complicated and likely multifaceted. One aspect is mindset—specifically, the difference between amateurs and professionals.Most of us are just amateurs. What’s the difference? Actually, there are many differences. Read more here.

August Social Media News: Facebook Watch, YouTube Messaging & More
by Sophia Bernazzani

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights -- what was launched, what changed, and what these stories could mean for marketers. Read more here.
 
Lou Holtz - Trust. Commitment. Love.
by Sam Afshinpour

Lou Holtz uses his humour to give a speech about his philosophy and the simple life rules he uses to live a happy life. Watch the video here.

Thank you,
Eric Fisher   
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strategy culture business

 

Enjoy today's collection of articles from around the web!

9 Testimonial Page Examples You'll Want to Copy in 2017
by Lindsey Kolowich
[6 min read]
When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Read more here. 

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot
by Murray Newlands
[6 min read] 
If you own a business, you can't afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help businesses automate a huge variety of processes. They can also act as virtual assistants, giving back time to employees to focus on more important, revenue-generating activities. You need to know how to build a chatbot for your marketing campaign and how you can make the most of it. Read more here.

Let's Do Lunch: 4 Reasons You Should Sit and Eat With Your Employees
by Heather H. Huhman

[5 min read]
When Sarah Nelson started working at Staylisted, a digital marketing agency in Phoenix, Ariz., she needed a while to adjust. A naturally shy person, she often felt uncomfortable and left out. And these feelings were only magnified when it came to dealing with her boss. "My boss seemed like . . . a boss," Nelson told me via email. "I was scared to go near his office. If he talked to me, I was awkward and stutter-y." Until, that is, her boss decided to take the team out to lunch. Read more here.

5 Elements of Successful Email Marketing Design [Examples]
by Anastasia Dyakovskaya
[5 min read]  
 Of all the different ways we have to communicate with our customers, email has the potential to be one of the most effective and engaging. Email is a channel you can fully control, a way to speak to your audience one-on-one, and a medium that allows for endless creativity. Newsletters and email campaigns are powerful content marketing tools, though their potential is easily lost – deleted, unread, or unopened. Average open rates hover at about 25 percent across industries, while click-through rates are under 5 percent. But there are ways to rise to the top, get read, and drive readers to your desired course of action. That’s where great design comes in.  Read more here.  

5 Signs Your Mind Is Too Busy for Your Own Happiness
by Cara Bradley
[5 min read]
Have you ever tried to stop your mind from thinking? It’s not so easy, huh? The truth is that thinking is what your mind is meant to do! Your mind produces thoughts, just as your ears hear sounds and your eyes see your surroundings. Also, thinking isn’t a bad thing; it’s just that we’re preoccupied and often obsessed with it. Our thoughts rule our lives. Read more here.
 
Putting An End To Meeting Mania
by Lynn Taylor
[3 min read]
If you’ve worked in just about any office lately, this may not come as a big surprise: Meetings can be a colossal productivity drain—they can create a treadmill of a work existence for many, where seemingly little gets done. In fact, the 2017 American Express OPEN ‘Get Business Done’ survey says that more than one-third of employees spend nearly 1,200 hours a year in meetings they call “pointless.” That’s 150 work days, or 30 work weeks a year. Add to that related pre- and post-meeting time, and you’ve got business moving at a virtual snail’s pace. Read more here

Thank you,
Eric Fisher   
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Enjoy today's collection of articles from around the web!

Strategy Final

Want a Nice Company Culture? Be Nice.
by Shari Harley
People are busy and stressed. Reading the news is stressful. Sitting in traffic is stressful. Feeling we need to check our phones at all hours of the day and night is stressful. It’s easy to make someone’s day at work better. Why not do it? Read more here.

How To Ask Purposeful Questions to Engage Your Team
by Lee Colan
Plenty of books are filled with lists of questions, but asking questions without a clear objective is like playing the question lotto. Very occasionally you might get lucky and win, but most of the time you will come up empty-handed. That's a loss for you and for your team member. There is rarely a right answer to a wrong question. Read more here.

YouTube SEO: How to Optimize Videos for YouTube Search
by Amanda Zantal-Wiener

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. Read more here.

 

 Culture Final

The Best Makeup and Beauty Instagram Accounts
by Allison Fox
Sometimes when we think we need a whole a makeover, all we really need is to tweak our beauty routine. Even the unicorn lipstick that once made us feel invincible can start to feel stale after a while. Read more here.    

Lived In Color/Lived In Hair Class
by Rameriz Tran Salon
All you aspiring cosmetologists, we've got something really special for you!! Please email or call the salon to verify and learn more about this opportunity. See more here.

Retrain Your Mind - Motivational Video
by Be Inspired
The moment you have an instinct to act on a goal, apply the 5 second rule. Watch here.

 

Business Final

How To Easily Create Professional Looking Videos for 4 Popular Social Media Platforms
by Annie Crawford
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Read more here.

The Podcast with Gordon Miller: Episode 13 Ruth Roche
by American Salon Staff
The Global Artistic Ambassador for Pureology Serious Colour Care, Ruth Roche is an award winning, editorial and celebrity stylist who has captivated audiences around the world. The self-proclaimed “weirdo” is one of americansalon.com’s favorite (and most viewed) contributors.  In this weeks podcast, Ruth shares with Gordon her views on career, education and social media.
 Listen here.
 
How To Manage a Negative Yelp Review
by Lauren Quick
Premiere Orlando 2017 featured a wide range of classes on Saturday, June 3. Stylists and salon owners could learn about hands-on skills like cut, color and style, but there was also business-minded education aimed at increasing clientele and optimizing time and resources. Matthew Wiggins, brand consultant for marketing firm Social Beautify, presented Digital Marketing Made Beautiful to standing-room-only class at Premiere Orlando 2017. One particularly engaging portion of the class covered reviewing platform Yelp, the importance of it to a salon business and how to manage negative reviews. Read more here.
 

Thank you,
Eric Fisher

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Enjoy today's collection of articles from around the web!

Strategy

5 Tips for Going Live on Social Media
by JJ Ramberg
Live video streaming is now offered on so many social platforms. It’s an easy way to give your customers a real-time look into your world on Facebook, Twitter or Instagram. Here are five tips for effectively going live on social from Entrepreneur.com. Watch here.

Donald Miller on Branding Your Story
by Entreleadership Podcast

When it comes to talking about their companies, most small business owners don't know where to start - until now. We're talking with best-selling author Donald Miller about why you need to tell your company's story and how to do it well so that you can effectively spread your message.
Listen here.

Nails are Back Webinar
by American Association of Cosmetology Schools

Enhance your program with new skills that will take your students to a new level of client care, one more fitting current clientele. Train your technicians to work safely with three groups of clients who formerly were told to or desired to avoid nail salons: the fragile elderly who were directed not to go to nail salons; the fearful consumer whom the media scared away from nail technicians; and the chronically ill client who required special care due to chronic conditions, such as diabetes. You will be taught how to refer to and receive referrals from physicians and podiatrists who hold a new respect for your technicians. Taught how to take these skills to a welcoming public and an interested medical community, the technicians will expand their clientele and their job market while dramatically increasing respect for themselves, the school that trained them, and the nail industry. Register here.

 Business

How to Create A Snapchat Geofilter for Your Event
by Kristi Hines
Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several ways marketers can use them for business. Read more here.

2017 Key to Small Business Social Media Marketing
by Gary Vaynerchuck
Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016, I’ve been reviewing my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content. Over the past year, I got really serious about putting out content on YouTube, Facebook, Snapchat, and, most recently, Instagram as they introduced new platform features. Read more here.

10 Ways to Grow Your School's Social Media Presence & Attract More Students Webinar
by Prosper U
Did you know teens spend up to 9 hours a day on social media? You NEED to have a presence on social media to grow your school. Social media is a great tool to build your brand, get people talking about you – in a POSITIVE way and to give your followers an inside look of your school. The whole idea with social media is to attract more students, get more clients and grow your business. Happy students and clients are a great advertisement, but being nice and doing great work just isn't enough. You have to give them something to talk about. Word of mouth marketing is the best marketing you can have, period! Nothing is more authentic than having someone telling someone else positive things about you. Social media is the best way to get people talking about you. Join Eric Fisher and his marketing team as they share 10 Tips to Build Your Social Media Presence and Attract More Students. Watch here.

Culture 1

The Top 10 Books Every Leader Must Read
by AJ Agrawal
Were you to ask any great leader in the world for his or her secret to success, the answer would be simple: listening. That's because the best leaders aren't necessarily the best at speaking, in order to dictate, but rather listening, to understand. Yes, being a leader requires a large drive to learn, which is why I've compiled a list of some of the best books on leadership. Read more here.

The Podcast with Gordon Miller: Episode 10 Vivienne MacKinder
by American Salon Stories Podcast
The founder of HairDesignerTV.com, Vivienne Mackinder is one of the most innovative and recognized artists in the world today. An influential editorial stylist, platform artist and educator, she is also the producer/director of the groundbreaking documentary series “I’m Not Just a Hairdresser”.  A five time winner of the North American Hair Styling Awards (NAHA) and the recipient of NAHA’s Lifetime Achievement Award, Vivienne shares a wealth of information and insights into building and sustaining success as well as some inspiring stories from her legendary career. Listen here.

The Bob (the little black dress of haircuts)
by The House of Pop
We call the Bob "the little black dress of haircuts" because it's a cut that fits everyone and goes with everything. That is why its a true classic. Watch here.

Thank you,
Eric Fisher

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I'm excited to annouce that Style With Knowledge, our revolutionary in-depth blowout and styling program was recently featured on salontoday.com. Check it out! Style With Knowledge is free to all Prosper U schools in 2017. I hope you enjoy today's collection of articles from around the web!

 

Strategy

How to Tap Into the Marketing Power of Social Video
by Rieva Lesonsky
Are you tapping into the marketing power of online video? Video is influencing consumers’ buying behavior more than ever before—especially social video (videos people share on social media). Read more here. 

5 Tips to Get More Facebook Engagement
by Rieva Lesonsky

Your business has a Facebook page, but is anyone actually paying attention? With so much competition on Facebook these days, it’s important to measure not just “likes,” but how many people are actually engaging with your posts. Read more here.

Need to Spring Clean Your Marketing? These 10 Tips will help.
by Donald Miller

Spring has sprung in Nashville. It’s glorious, and I have the allergies to prove it. At StoryBrand, we’re working more out on the porch and taking breaks with the frisbee. We’re also doing a bit of spring cleaning around the office — emptying out closets, dusting off our desks, and purging stuff we don’t need anymore. The same goes for your marketing. Every once in awhile, you’ve got to clean up the parts of your program that don’t regularly get your attention. In the everyday hustle, this stuff can easily get neglected. Read more here.

 

 Business

2017 AACS School Leaders Summit
by American Association of Cosmetology Schools
Join the American Association of Cosmetology Schools for an exciting weekend with beauty school owners and professionals at the Sheraton Grand at Wild Horse Pass outside Phoenix, Arizona. AACS is hosting our best meeting yet, our School Leaders Summit. Knowledge is power and the knowledge gained at this summit will be the foundation for the future of the beauty education industry and of your business. Read more here.

5 Questions Leaders Should Be Asking All the Time
by James E. Ryan
The best teachers all have at least one thing in common: they ask great questions.  They ask questions that force students to move beyond simple answers, that test their reasoning, that spark curiosity, and that generate new insights. They ask questions that inspire students to think, and to think deeply. Read more here.

Salon Today's Annual Marketing Program

by Salon Today
When you look at it, marketing really is a grander version of the “Show and Tell” sessions we all enjoyed in elementary school. It’s your chance to grab your community’s attention, show them why they should visit your salon and tell them all about your outstanding services, products and staff. Read more here.

 

Culture 1

The Simple Step to Become a Remarkably Likeable Person
by Justin Zoradi
I recently met a local Portland politician for lunch whom I’ve respected for a long time. I went into the meeting planning on asking him about his political career and to get some tips on a few communication questions I had. Basically, I was planning on talking about him for an hour. Then something incredible happened. Read more here.

5 Reasons You Should Smile More as a Leader
by Michael Hyatt
Several years ago, when I was the CEO of Thomas Nelson Publishers, I was presiding over our monthly business review meeting. One by one, each of our divisional managers would appear before the executive team and review their operating results for the previous month.
At the first break, one of my business consultants who was attending pulled me aside. “Are you angry at someone?” “No,” I said, somewhat surprised. “You sure?” she pressed. “Absolutely,” I insisted. “Then you might want to let your face know, because it looks like you are are ticked off! It’s intimidating and shutting people down.” Read more here.

Beard Blowouts
Men are getting beard blowouts. Watch here.

black line

Before I go, I want to invite you to visit us at the upcoming AACS School Leaders Summit, May 4th - 6th. Stop by our table and spin the Wheel of Prosperity to win some really cool prizes. We're looking forward to seeing you in Phoenix!

Thank you,
Eric Fisher

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