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Color Trends for 2020 - Natural Looking ...

Haircolor predictions for 2020 call for healthy, glossy, natural hair.  As we launch into a new year and decade; influencers are predicting that we will move away from dry, over-processed...

The Skittles Manicure

The Skittles manicure, an array of rainbow, multi-colored nails is the latest nail trend to hit Instagram.  Characterized by each nail being painted a different color or by using a...

Barbering - Why You Should Consider Cutt...

Why cut the top first?   The truth is that most clients don't have a perfectly shaped head.   How many times have you gotten into a haircut and realized you had some...

Everyone does it....  Your doctor does it. Your dentist does it.  Retailers do it.  But as hairdressers we are always hesitant to raise our prices.  Most of us worry that our clients will go somewhere else.  Or that our clients will protest and complain and make the situation uncomfortable. 

So when SHOULD you raise your prices?  It is recommended that you consider a price increase when your books are solid for at least 2-3 months in advance.  When you have a waitlist its time to think about raising your prices (or moving up a level if your salon has multi-level pricing).  Your prices should go up if you're in demand!

Don't feel bad for charging more. Every year you receive more education and gain experience.  Other jobs have raises and promotions - are you any less deserving?   A good rule of thumb is to raise your prices between 5-10% each year to year and a half.  The exact amount should depend on your demographic. Be confident about your increase and let your clients know that you are worth it!  

Address the pricing issue with grace.  Keep your feelings out of it.  If you are so uncomfortable raising your prices - start with a price increase for new clients then slowly work that increase into your regular clientele.  Give your clients notice, "Today your haircut is $60.  Starting August 1, my haircut price will be $65." It is recommended that you notify your guests at least 6 weeks in advance.  The last thing you want to do is surprise them. 

Yes, a few clients may choose to leave you for a less expensive option; but the ones who stay will make up for that loss because they will be paying more.  You cannot assume a client doesn't have the money to pay for it.  People afford what they want to.  

The most important thing to remember when you are considering a price increase is that the treatment of your guest goes up with your pricing.  You must always create an incredible experience for your client.  

Published in Business

Core values are what support your vision, shape the culture you want to create and reflect what you hold important.  Core values are the essence of the identity you want present to the world.

Although I have core values for each of my companies; I want to share my 3 personal core values.

1) Mastery.  Invest in yourself and be as good as you can get - at whatever you do.  Malcolm Gladwell says it takes about 10,000 hours of work to achieve mastery. Practice what you want to perfect.

2) Flexibility. Go above and beyond the call of duty.  Come in early and stay late. Be open and available to your clients' needs.  

3) Humility. Don't let your ego get in your way.  Always be humble.  

Thanks,

 

Eric Fisher

 

Published in Business

It is extremely important for all people, regardless of your race or way of life, to learn how to shake hands with meaning. 

Physical touch is a big part of what we do in the beauty business.  It helps us connect with our clients.  A warm handshake starts it all.  

Look the person in the eye. Smile.

Use a firm grip . A firm grip, shows confidence, strength and enthusiasm. Avoid the wimpy, dead fish and the bone crusher.  

Don’t shake too much! One or two hand pumps is fine - don't overdo the shaking.

Use speech in conjunction with the handshake. ALWAYS call the other person by name.   When you make this effort, you are effectively saying “you are important enough to me that I bothered to remember your name."

Experts say you have seconds to make an impression.  So make your greeting a positive one.  Communicate WHO you are and your desire to have a positive relationship with your clients.  Learn to shake hands with meaning!

 

Thanks,

 

Eric Fisher

 

Published in Business