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POSTED: Mar 27, 2019 | in Business

Business Advice from Eric Fisher - Distinguish Yourself


Be known for something exceptional.  

There is a sea of sameness out there.  Same salons, same products, same names, same training. To be successful, you must distinguish yourself in that sea of sameness. It important to be known for something unique.  BE a specialist, BE different, BE an expert. 

One way to do that is to create a defining statement. A defining statement is a way to sell yourself.  It allows you to stand out from the rest of the pack.  It is like a short commercial telling people WHAT you do, WHY they need you and HOW to contact you. 

Hi!  My name is Eric Fisher and I am a hairdresser who specializes in authentic beauty.  Authentic Beauty means I take a complete and holistic look at you.  I look at your hair color, length and your makeup.   I then create a look specific for you.  Its an individual look at beauty.  I work at Eric Fisher Salon and I would love to have you as a client.

Practice hard and focus on what you want to be known for.  Fine tune something you do better than anyone else. Pay attention to your image. Distinguish yourself with your appearance, your attitude and your work.  




Eric Fisher