Tuesday, 16 May 2017 00:00

Strategy - Culture - Business: Inspiration from around the web [21st Edition]

Enjoy today's collection of articles from around the web!


5 Tips for Going Live on Social Media
by JJ Ramberg
Live video streaming is now offered on so many social platforms. It’s an easy way to give your customers a real-time look into your world on Facebook, Twitter or Instagram. Here are five tips for effectively going live on social from Entrepreneur.com. Watch here.

Donald Miller on Branding Your Story
by Entreleadership Podcast

When it comes to talking about their companies, most small business owners don't know where to start - until now. We're talking with best-selling author Donald Miller about why you need to tell your company's story and how to do it well so that you can effectively spread your message.
Listen here.

Nails are Back Webinar
by American Association of Cosmetology Schools

Enhance your program with new skills that will take your students to a new level of client care, one more fitting current clientele. Train your technicians to work safely with three groups of clients who formerly were told to or desired to avoid nail salons: the fragile elderly who were directed not to go to nail salons; the fearful consumer whom the media scared away from nail technicians; and the chronically ill client who required special care due to chronic conditions, such as diabetes. You will be taught how to refer to and receive referrals from physicians and podiatrists who hold a new respect for your technicians. Taught how to take these skills to a welcoming public and an interested medical community, the technicians will expand their clientele and their job market while dramatically increasing respect for themselves, the school that trained them, and the nail industry. Register here.


How to Create A Snapchat Geofilter for Your Event
by Kristi Hines
Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several ways marketers can use them for business. Read more here.

2017 Key to Small Business Social Media Marketing
by Gary Vaynerchuck
Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016, I’ve been reviewing my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content. Over the past year, I got really serious about putting out content on YouTube, Facebook, Snapchat, and, most recently, Instagram as they introduced new platform features. Read more here.

10 Ways to Grow Your School's Social Media Presence & Attract More Students Webinar
by Prosper U
Did you know teens spend up to 9 hours a day on social media? You NEED to have a presence on social media to grow your school. Social media is a great tool to build your brand, get people talking about you – in a POSITIVE way and to give your followers an inside look of your school. The whole idea with social media is to attract more students, get more clients and grow your business. Happy students and clients are a great advertisement, but being nice and doing great work just isn't enough. You have to give them something to talk about. Word of mouth marketing is the best marketing you can have, period! Nothing is more authentic than having someone telling someone else positive things about you. Social media is the best way to get people talking about you. Join Eric Fisher and his marketing team as they share 10 Tips to Build Your Social Media Presence and Attract More Students. Watch here.

Culture 1

The Top 10 Books Every Leader Must Read
by AJ Agrawal
Were you to ask any great leader in the world for his or her secret to success, the answer would be simple: listening. That's because the best leaders aren't necessarily the best at speaking, in order to dictate, but rather listening, to understand. Yes, being a leader requires a large drive to learn, which is why I've compiled a list of some of the best books on leadership. Read more here.

The Podcast with Gordon Miller: Episode 10 Vivienne MacKinder
by American Salon Stories Podcast
The founder of HairDesignerTV.com, Vivienne Mackinder is one of the most innovative and recognized artists in the world today. An influential editorial stylist, platform artist and educator, she is also the producer/director of the groundbreaking documentary series “I’m Not Just a Hairdresser”.  A five time winner of the North American Hair Styling Awards (NAHA) and the recipient of NAHA’s Lifetime Achievement Award, Vivienne shares a wealth of information and insights into building and sustaining success as well as some inspiring stories from her legendary career. Listen here.

The Bob (the little black dress of haircuts)
by The House of Pop
We call the Bob "the little black dress of haircuts" because it's a cut that fits everyone and goes with everything. That is why its a true classic. Watch here.

Thank you,
Eric Fisher

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